Milano, 9 Novembre 2018 – Bluespirit inaugurates its Euroma2 boutique, cutting the ribbon for its 160 th store in Italy
Milan, 9 November 2018. Today saw the inauguration of the new Bluespirit store at renowned shopping centre Euroma2, one of the largest and most popular in Rome. With the opening of the new store, Italy’s leading retail jewellery chain, with
collections that interpret the tradition of priceless gold, silver and diamond jewels, has notched up 160 stores in Italy, once again strengthening its objective to expand and achieve even greater brand presence in strategic shopping venues.
In the wake of the 12 openings in 2018, including stores at Grugliasco, Taranto, Vittuone and Marcon, Bluespirit has reached a further milestone in the brand’s growth process with two more openings in Brescia and Civitavecchia due to take place by the end of the year. Dynamic communication features in the store windows with screens and internal oversize backlit images, generous interiors that turn the premises into an innovative shopping experience, and colour palettes that blend into shades of dove grey. Together they make up the distinctive traits of the new flagship store which, with a surface area of 145 square metres, presents an ultra-modern style. The cutting-edge LED lighting is combined with the new concept of wall-mounted furnishings in which
the products take centre stage. The emphasis is also firmly on the services provided, with the option of on-the-spot instore engraving.
Bluespirit, c/o Euroma2, Viale dell’Oceano Pacifico, 83, 00144 Roma