October 2020 - Morellato Group presents Live Diamond.

Live Diamond, an Italian brand specialized in producing environmentally-friendly jewellery in gold and ecological diamonds. Live Diamond's lab-grown production brings to life gemstones generated in an ethical way that respects nature and people.

These 100%-authentic diamonds are transformed into a promise, sealing a special moment while making a gesture of love for the planet.

Milan, February 18, 2020 - Morellato Group acquires the jewelry stores D'Amante.

Morellato Group announces the acquisition of the jewelry stores chain D'Amante.

D'Amante Group with 16 million euros of turnover in 2019 and 180 employees, boasts 35 stores located within the most important Italian shopping centers.

With this new acquisition, the third in a year after Mister Watch and the Cleor Group in France, Morellato Group continues the strategy of integrating the supply chain: from creation to production up to reaching the final consumer directly.

"This new acquisition marks the step towards a further strengthening of our widespread presence on the Italian territory with 220 stores directly managed in Italy, within the shopping centers and railway stations, to which 140 stores in France are added", declares Massimo Carraro, President of Morellato Group. "D’Amante will be our second brand in Italy, joining the Bluespirit retail chain, with a specific focus on precious jewelery and offering the best brands in the sector starting from those of Morellato Group", concludes Carraro.

Milan, November 14 2019 – Morellato Group acquirses French jewelery leader CLEOR.

Morellato Group announces its acquisition of the CLEOR retail chain, one of France’s biggest players in prêt-à-porter jewellery.

The CLEOR Group - a turnover of 80 million euros in 2019 and 800 employees - boasts 140 boutiques in key malls found in France’s biggest shopping destinations, and offers both products and services of a high standard.

With this acquisition, Morellato Group has made more headway in its international expansion project. Launched in 2018, the strategy has already seen the acquisition of Rome-based online business Kronoshop, and French wholesaler Mister Watch.

"This project pitches our Group’s turnover over the 270 million Euro. The forecast for 2020 is approaching 300 million Euro, with over 60% generated by foreign markets", states Massimo Carraro, President of Morellato Group.

Milan, 6 June 2019 - OUI & ME, the French women's watch brand, arrives in Italy with the first official presentation in Milan.

Inspired by the world of nature, the brand with the trés cool flavor was presented at “Raw & Co, cabinet de curiosité” in Corso Magenta in Milan, the space for the occasion was transformed into a small corner of France.

A flowery courtyard that welcomed La Petite Boulangerie with its gourmandises and the Maison des Fleurs directed by Alberto Marini florist of “bohém La Stazione”, with interpretations of the color world of OUI & ME.

Present at the event, Stéphanie Lhérété and Jessica Alexandre, respectively Art Director and Graphic Designer of the brand.

Milan, 28th January 2019 - Morellato Group announces a new agreement for the exclusive distribution in Italy of the German jewelry and watch brand Paul Hewitt. In addition to sales, the partnership also covers all marketing and communication activities.

The Paul Hewitt collections of jewelry and watches, dedicated to a female and unisex public, will be distributed starting from the Spring-Summer 2019 season through a widespread sales network and a multichannel strategy. This will include major hand-picked jewels and watch retailers, important chains together with the e-commerce channel and prestigious online showcase Kronoshop.com.

Paul Hewitt is characterized by a clean and minimalist design refined by elegant shapes and distinctive details. The brand, which has its roots in the atmosphere of Northern Germany, was founded in 2009 by brothers Frederic and Philipp Gloth that wanted to create a product inspired by a young contemporary style, with a unique and special touch.

With a fanbase of almost 2 million followers on social networks, Paul Hewitt achieved in the last ten years a wide international notoriety and a consolidated presence in over 50 countries.

Milan, 04 December 2018 – Morellato, the renowned brand of “jewellery for living”, has inaugurated a new pop-up store at the prestigious Le Grand Magasin Galeries Lafayette Haussmann, on the Boulevard by the same name in the very heart of Paris.
Europe’s largest Department Store, second only to the Louvre amongst the most visited attractions in Paris, offers customers from all over the world the most varied and exclusive shopping experience possible.
Morellato’s pop-up store will be opening its doors on Tuesday 4 December for the whole of the month of December. Room has been made for the most iconic collections as well as Morellato’s new Fall-Winter 2018 jewellery, including dazzling pieces in 925‰ silver and precious gemstones. Together they make for the perfect expression of Italian design, combined with refined, timeless taste. The brand’s own watch collections, featuring innovative details and a contemporary style, will also be on show.
The store will be offering a wide variety of gift ideas perfect for any occasion, ideal for international tourists visiting Galeries Lafayette from all around the globe, in the midst of a magical Christmas atmosphere.

Morellato is in Paris and all other key cities in France, with over 250 sales points.


Morellato pop-up store: Galeries Lafayette Haussmann, floor -1, 21 Boulevard Haussmann - Paris

Milano, 9 Novembre 2018 Bluespirit inaugurates its Euroma2 boutique, cutting the ribbon for its 160 th store in Italy

Milan, 9 November 2018. Today saw the inauguration of the new Bluespirit store at renowned shopping centre Euroma2, one of the largest and most popular in Rome. With the opening of the new store, Italy’s leading retail jewellery chain, with
collections that interpret the tradition of priceless gold, silver and diamond jewels, has notched up 160 stores in Italy, once again strengthening its objective to expand and achieve even greater brand presence in strategic shopping venues.

In the wake of the 12 openings in 2018, including stores at Grugliasco, Taranto, Vittuone and Marcon, Bluespirit has reached a further milestone in the brand’s growth process with two more openings in Brescia and Civitavecchia due to take place by the end of the year. Dynamic communication features in the store windows with screens and internal oversize backlit images, generous interiors that turn the premises into an innovative shopping experience, and colour palettes that blend into shades of dove grey. Together they make up the distinctive traits of the new flagship store which, with a surface area of 145 square metres, presents an ultra-modern style. The cutting-edge LED lighting is combined with the new concept of wall-mounted furnishings in which
the products take centre stage. The emphasis is also firmly on the services provided, with the option of on-the-spot instore engraving.
Bluespirit, c/o Euroma2, Viale dell’Oceano Pacifico, 83, 00144 Roma

February 2017 - Morellato has made its grand entrance in the centre of Rome, with the opening of a new flagship store in ultra-central Via del Corso.

The new opening under the Morellato banner preserves the historical feel and original structure of the building, which positively oozes exquisite detailing.

The interiors are spread out over a single floor, and are enhanced by the coffered wood ceiling. Furnishings designed purposely for the store include the central display counter, and the elegant, luminous cabinets placed along the entire perimeter of the store to showcase the collections on display to best effect.

The official inauguration event, “A Love Celebration”, will feature the presentation of Morellato jewellery collections designed for Valentine’s Day, and the exclusive presence of showgirl Michelle Hunziker.

A party will be thrown on the theme of the symbol of love par excellence: the heart.

Morellato, Via del Corso 64/65 - Rome


Milan, October 2017 BLUESPIRIT has launched its new multibrand e-shop

Milan, October 2017. BLUESPIRIT has launched its new multibrand e-shop, completely renewed and designed to offer consumers an all-round shopping experience. Featuring mobile-responsive technology and innovative graphics, the new website is optimised for use on both PC and mobiles.
In so doing, it has become a fully-fledged interface for Bluespirit jewellery brands. The platform belonging to the company boasts an expanded product range, exploring all the brands available in the retail chain, principally focusing on all the jewellery collections – both Bluespirit and otherwise – transforming the website into a sophisticated showcase.

The services take centre stage: the omnichannel system has been optimised to offer online consumers a bespoke experience. From the Web to stores and vice versa, it offers exclusive online services free of charge: from pick&pay to customisation of watches of jewellery, from changing batteries to lasering and customising the fit of jewellery at any one of the 160 Bluespirit stores located throughout Italy. The freedom to choose one’s jewellery or watch from home, and decide to pay for it and collect it instore, is a further plus point. Customer service is always operative.



The all-new shopping experience is KRONOSHOP.COM, the first Italian e-commerce website dedicated entirely to the world of timekeepers and jewellery.
Not only is it a retail website optimised for any device, it is also a fully-fledged virtual shop where customers enjoy an all-round shopping experience.

Consumers they can look up information on products, choose from the widest possible range, decide where and how to buy, receive product assistance, keep up to date on opportunities and promotions and ensure they are always “connected” through social networks.

KRONOSHOP.COM offers the widest multibrand range, with over 15,000 products and more than 65 top-flight jewellery and watchmaking brands, together with a selection of research brands.

Hand-picked names from the fashion and luxury panorama ranging from big Italian names such as Emporio Armani, Morellato, Salvini, Giovanni Raspini, Breil, Furla, Locman, Maserati, Philip Watch, Sector or Trussardi, 2 Jewels, Liu Jo, Rebecca and Scuderia Ferrari, to the finest international brands such as Swarovski, Swatch, Fossil, Daniel Wellington, Guess, Michael Kors, Calvin Klein, Tissot, Cluse, Police, Tommy Hilfigher, Timberland, Citizen, Casio, Bulova and Paul Hewitt. KRONOSHOP.COM adopts an omnichannel approach to offer services and opportunities that make it easier to buy whilst offering complete after-sales assistance thanks also to the support of a network of over 160 stores spread throughout Italy.

Online and offline make for the perfect synergy between the various sales channels, as well as a seamless, effective shopping experience. Members of the public receive direct communication through news informing them of new products, promotions and special discounts as well as through the website’s links to social media pages, thereby increasing engagement with the 400,000-plus users who currently make up the KRONOSHOP user base.

It is to them that considerable attention is dedicated, as visits number in excess of 1,500,000
in just one year.