June 2021 – Chiara Ferragni and the Morellato Group sign a licensing agreement.
A worldwide licensing agreement has been signed between Chiara Ferragni and the Morellato Group,
which will produce and distribute its first line of jewellery and watches under the Chiara Ferragni brand.
The objective of this partnership is twofold: on one hand, for the Chiara Ferragni brand, this step is part of the plan to expand its collection proposal and evolve into an authentic lifestyle brand, and on the other, it represents an opportunity for the Morellato Group to further broaden its target clientele by making overtures to an audience that is attentive to the fashion segment.
The first collection will hit the stores in October 2021.