Milano October 2018 – The Morellato Group has announced a new agreement for the exclusive distribution of TAYROC watches in Italy.
In addition to sales, the agreement also covers all marketing and communication activities.
The collections of TAYROC watches will be distributed with effect from the Fall-Winter 2018-19 season through a widespread sales network and a multichannel strategy. This will include major hand-picked watch retailers, the Bluespirit jewellery chain and e-commerce channel and prestigious online showcase Kronoshop.com.
TAYROC features a pared-down design teamed with details in a cutting-edge colour combination, high quality materials and an accessible price.
An Instabrand with a fanbase upward of one million followers on social networks, in just four years TAYROC has notched up a sizeable international reputation, becoming a must-have for millennials and young people of Generation Z.