GCDS

GCDS, founded in 2015 by brothers Giuliano and Giordano Calza, stands today as one of the most influential Italian brands on the global stage. The label, under the creative direction of Giuliano Calza, is celebrated for redefining the codes of streetwear by transforming irony into contemporary luxury and turning black, red, and white into signature colorsthat blend pop culture, nostalgia, and Italian craftsmanship into a fresh emotional language for a new generation worldwide.

Named by the Business of Fashion among the most influential emerging designers, Giuliano has built a devoted, eclectic community of celebrities and icons — from Beyoncé (who wore GCDS on the cover of British Vogue in 2022 and featured the brand in a music video) to Sophia Loren — while his work at Milan Fashion Week and beyond has been widely praised for its artistic evolution. This recognition has further amplified GCDS’s cultural impact and global resonance.

In recent years the brand has expanded its universe with jewelry, fragrance, make-up, and collectible toys, translating its playful yet refined identity into a full cultural ecosystem. In 2020, GCDS became the first Italian brand to stage a fashion show in the metaverse: an initiative that earned the digital cover of Dazed and a virtual front row of celebs and VIPs.

Driven by a vision embracing sustainability, gender fluidity, and a continuous dialogue with global pop culture, GCDS , guided by Giuliano’s creative leadership, collaborates with major industry players, consistently pushing boundaries and capturing the spirit of the times with authenticity, irony, and a distinctive creative identity.