Morellato Group is the largest Italian jewellery and watch Group.

Morellato Group is the largest Italian jewellery and watch Group. It is also a world leader in the field of top-end watch straps. The manufacturing heritage and the skilful selection and manufacture of high-quality materials are the defining features of the Group’s entire growth process.


Giulio Morellato first opened a jewellery and watch laboratory in Venice. It would go on to specialise in making leather straps for wristwatches a few years later, rapidly achieving leadership amongst timepiece enthusiasts as well as supplying its straps to the finest Swiss manufactures.

Silvano Carraro, a close collaborator of Giulio Morellato, entered the business at the helm of the company. In the late ’80s his sons Massimo and Marco joined the company.

Arca, Italy's leading manufacturer of packaging, stationery and displays for the jewelry and watch industries, is born.

Massimo Carraro with his wife Cristina de' Stefani and his brother Marco Carraro acquire the entire share capital. It was the start of the turning point. In something of a return to the future, Morellato rediscovered its origins, combining its watch strap business with the design and production of the first all-Italian jewellery and watch collections. The #GIOIELLIDAVIVERE are born.

As the family brand developed, the company grew through a series of acquisitions.

"Morellato & Sector France" is born, marking the Group's first entry into its second reference market : France

"Morellato Ltd" is born, a branch based in Hong Kong overseeing the APAC area

The Sector Group, together with subsidiaries Chronostar and Philip Watch, was bought out. In a short space of time, an appropriate relaunch plan combined with targeted investments placed the two Sector No Limits and Philip Watch brands firmly in the global spotlight.

The jewellery and watch chain Bluespirit was acquired. Today the Retail chain counts 260 direct and franchised stores, under the signs Bluespirit and Joyè.

Kronoshop.com, the first Italian e-commerce website given over entirely to the world of watches and jewellery, was acquired.

La Petite Story, the new brand of “soulful jewellery” whose collections tell short stories of daily life, was brought to market.

Lucien Rochat, a brand with a long tradition in fine Swiss watchmaking and a byword for value, precision and prestige, was relaunched on the international markets.

Mister Watch, one of the most important operators in the French watch market and owner of the Oui & Me brand, the first sustainable watch brand, is acquired.

Acquisition of the CLEOR retail chain, one of the main French players in prêt-à-porter jewelery, followed by an immediate relaunch plan. Today Cleor counts over 150 stores, under the CLEOR and Noélie signs, in the most important shopping centers in France.

Live Diamond, the new brand specialized in producing 100% sustainable jewelry made of recycled gold with lab-grown diamonds and gemstones, is launched.

The D’Amante jewelry chain is acquired, 35 points of sale located within the most important Italian shopping centers. Today there are over 50 D’Amante stores, with a strong focus on Italian precious jewelry.

Italian Luxury Mea is born, a new company of the Group based in Dubai - UAE, the meeting spot for the Middle East and Africa markets

Acquisition of the Pierre Roux jewelers, seven boutiques located in the most renowned locations on the Côte d'Azur

Acquisition of the German CHRIST Group, the main omnichannel player in the jewelery and watchmaking sector in Europe. With the brands CHRIST, BRINCKMANN & LANGE and VALMANO, CHRIST GROUP now counts over 200 stores between Germany and Austria as well as an excellent e-commerce platform.


Morellato Group is a solid and dynamic entrepreneurial reality, capable of innovating and always looking to the future. Today Morellato Group is one of the world’s biggest players and European leader in the multi-brand retail of jewelery and watches, with a unique omnichannel platform in Europe.