Values and Mission


  • Family roots with professional management
  • Tenacity: never give up
  • Innovation
  • Consumer focused: omnichannel strategy
  • Sustainability and people esteem

These are the cornerstones of the Morellato Group, values that have contributed towards its constant growth on an international level.


The Morellato Group interprets the great tradition of Italian jewellery and watchmaking, and constitutes a benchmark for the contemporary consumer through its combination of tradition and innovation.

«Each of our brands reflects a strong, unique DNA. Our Group enables them to carry their values in all independence to consumers in the world’s leading markets.»

Massimo Carraro, President of the Morellato Group