01 Jun 2022

New website for Bluespirit: omnichannel protagonist

October 2017 – BLUESPIRIT has launched its new multibrand e-shop

Milan, October 2017. BLUESPIRIT has launched its new multibrand e-shop, completely renewed and designed to offer consumers an all-round shopping experience. Featuring mobile-responsive technology and innovative graphics, the new website is optimised for use on both PC and mobiles.

In so doing, it has become a fully-fledged interface for Bluespirit jewellery brands. The platform belonging to the company boasts an expanded product range, exploring all the brands available in the retail chain, principally focusing on all the jewellery collections – both Bluespirit and otherwise – transforming the website into a sophisticated showcase.

The services take centre stage: the omnichannel system has been optimised to offer online consumers a bespoke experience. From the Web to stores and vice versa, it offers exclusive online services free of charge: from pick&pay to customisation of watches of jewellery, from changing batteries to lasering and customising the fit of jewellery at any one of the 160 Bluespirit stores located throughout Italy. The freedom to choose one’s jewellery or watch from home, and decide to pay for it and collect it instore, is a further plus point. Customer service is always operative.

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